Are there any restrictions on the use of cookies and other tracking technology?

Yes, there are restrictions on the use of cookies and other tracking technology in Florida. According to the Florida Office of the Attorney General, companies that collect information from consumers in the state must do so in a manner that is consistent with the state’s e-commerce laws. This means that companies must provide clear and conspicuous notice of their data collection practices and obtain consumers’ affirmative express consent prior to collecting their information. The use of cookies and other tracking technology must also comply with the Federal Trade Commission’s (FTC) Children’s Online Privacy Protection Act (COPPA), which requires website operators that collect information from children under the age of 13 to provide notice and obtain verifiable parental consent prior to collecting their information. Additionally, the Florida e-commerce laws mandate that companies take reasonable security measures to protect consumer data and to that end, any data that is collected must be secured from unauthorized access. This includes the use of encryption technology to ensure that the data is kept secure from third parties and hackers. The FTC also requires companies to give consumers the ability to opt-out of any tracking technologies that are used, as well as the ability to delete their personal information if desired. Overall, the use of cookies and other tracking technology in Florida is subject to specific laws, which companies must comply with in order to protect consumer data and privacy.

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Are there any restrictions on the use of cookies and other tracking technology?

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