Is it legal to require customers to complete surveys before making purchases?

In California, it is generally legal to require customers to complete surveys before making purchases. However, there are certain restrictions in place that a business must abide by. Under the California Online Privacy Protection Act (CalOPPA), a business must provide a detailed privacy policy that includes a description of the type of data it collects and how it uses the data. This privacy policy must be accessible and easy to read, so customers can make an informed decision. California’s Consumer Privacy Act (CCPA) also requires businesses to provide customers with the right to opt out of data collection or delete their data. The CCPA also requires businesses to state in their privacy policy how they handle customer data, how long they store it, and how customers can access their data. In addition, California law requires businesses to provide customers with 15 days notice of any changes to the terms of the survey and allow customers to cancel before the changes take effect. Overall, businesses can legally require customers to complete surveys before purchases, but they must follow the restrictions set out in California law. By doing so, a business can protect itself and customers from privacy violations.

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Is it legal to require customers to complete surveys before making purchases?

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