What are the laws that govern advertising, endorsements and reviews in e-commerce?

In Washington, advertising, endorsements, and reviews in e-commerce are governed by several laws. The first law is the Consumer Protection Act, which prohibits deceptive acts and practices in trade or commerce. This means that any advertising of a product or service must be truthful and not deceptive or misleading. This includes not leaving out important details about the product or service. The second law is the Endorsement and Testimonial Advertising Law. This law states that any endorsement or review of a product or service must reflect the honest opinion of the endorser or reviewer. Additionally, any endorsement must disclose any compensation, product sample, or other benefit that was given in exchange for their endorsement. The third law is the Washington False Advertising Law. This law makes it illegal to make false or misleading statements about a product or service. This includes false or misleading statements about the product or service’s origin, price, quality, performance, or other characteristics. When advertising, endorsing, or reviewing a product or service online, businesses must be sure to comply with all of these laws in order to avoid penalties or legal action. These laws are in place to protect consumers and ensure that they are receiving accurate and honest information about products or services that they may purchase.

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What are the laws that govern advertising, endorsements and reviews in e-commerce?

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