Are there any regulations governing the advertisement of digital games?

Yes, there are regulations governing the advertisement of digital games in Virginia. The Virginia Administrative Code (VAC) regulates the advertising of digital games in the Commonwealth and imposes requirements for adequate disclosure in advertisements. In general, all video game advertisements must provide the public with accurate and sufficient information to assist consumers in making informed decisions when selecting games. The VAC requires that advertising for all digital games, whether displayed in print media or online, must include a reference to the rating system in effect for the game. This includes the content descriptors for the game, the name of the company responsible for the rating system, and a statement that the rating system is available at the issuing company’s website or other designated websites. The VAC also prohibits the advertisement of digital games for which the content descriptors are inconsistent with their actual content. For example, advertising a game with a general audience rating when it contains violent content or explicit language is prohibited. Advertisers must also disclose any restrictions or limitations that may be imposed on the ability of a purchaser to use the game, such as online activation codes or the need to purchase additional content from a third-party. Finally, the VAC requires advertisers to disclose any fees or other charges associated with the purchase or use of the digital game, such as subscription fees or microtransactions. All of these disclosures must be made in a clear and conspicuous manner so that consumers can easily recognize them.

Are there any regulations governing the advertisement of digital games?

Related FAQs

Related Blog Posts