What are the laws pertaining to advertising?
In District of Columbia, the laws pertaining to advertising include the prohibition of deceptive advertising. This means that an advertisement must not produce a false impression about a product or service and must not make any unsubstantiated or misleading claims. Additionally, ads cannot contain false information or false testimonials about products or services. In terms of minors, the district has several laws that protect them from exploitation. Advertising must not contain manipulative tactics to target children and teens in a way that exploits their lack of judgment, such as through the use of attractive cartoon characters or celebrities. Ads must also not contain messages that may be considered indecent or inappropriate for younger audiences. Advertisers must also avoid making false or misleading claims about their products or services. Advertising must not be directed to minors if it contains references to alcohol, tobacco, sexually explicit items, or other products not suitable for children. Finally, advertising must not contain anything that may be considered false, deceptive, or misleading of any kind. Advertisers must make sure that their products, services, and claims are accurate and truthful and they must not make claims that are not backed up by objective scientific evidence.
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