How does the CCPA affect businesses?

The California Consumer Privacy Act (CCPA) was passed in 2018 and went into effect in 2020. This new law affects businesses that handle the personal information of California residents and gives them new rights to protect their privacy. Under the CCPA, businesses must provide clear and concise information about their data collection practices, as well as provide consumers with the right to opt out of the sale of their personal information. Businesses must also give consumers the right to access, and in certain cases, delete their own personal data. The CCPA also includes provisions for fines and legal penalties if businesses do not adhere to the law. Businesses must comply with the CCPA by providing a “Do Not Sell My Personal Information” link to their website, and must honor requests for access and deletion within 45 days. Businesses that are subject to the CCPA must also provide new privacy disclosures to all consumers whose information they collect. This includes informing customers how their data is collected, used, and shared with third-parties. The CCPA is a complex law that affects many businesses in California. It is important for businesses to understand the requirements of the CCPA and take the necessary steps to ensure they are in compliance. This can include updating their privacy policies and security practices, as well as providing consumers with the right to know, opt-out, and delete their personal data.

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