What are the requirements for advertising and marketing of dietary supplements?

In Florida, dietary supplement distributors must abide by certain advertising and marketing requirements. This includes adhering to the guidelines that the Federal Trade Commission (FTC) has issued regarding dietary supplement advertising. The FTC states that all advertising claims must be properly substantiated and must not be misleading in any way. In addition, dietary supplement distributors must ensure that all advertising materials, including any written materials such as brochures and flyers, must clearly state that the dietary supplement is not meant to diagnose, treat, cure or prevent any disease. Distributors may also not advertise or imply that a particular supplement can offer a medical benefit without providing evidence to support the claim. Furthermore, dietary supplement distributors must be aware of any state laws or regulations that restrict the advertising of dietary supplements. For example, in Florida, dietary supplement distributors cannot make any false or exaggerated claims about the product, including claims that the supplement is a miracle cure or treatment. Additionally, dietary supplement distributors are prohibited from marketing supplements to children. Finally, dietary supplement distributors must follow certain label requirements. The label must include a list of all ingredients as well as the net quantity statement for each dietary ingredient. Distributors must also provide contact information for the manufacturer or supplier on the label. These requirements help to ensure that consumers know what they are getting when they purchase a dietary supplement.

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What are the requirements for advertising and marketing of dietary supplements?

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