Are there any laws that forbid certain kinds of online advertising?

Yes, there are laws in California that forbid certain types of online advertising. California protects minors from being exposed to certain kinds of advertising by forbidding the display of advertising for alcohol, tobacco, or firearms, as well as for products or services that are deemed to be “harmful to minors”. Additionally, certain kinds of targeted advertising may also be prohibited under California law. For example, California prohibits websites from displaying targeted advertising based on a minor’s personal information, such as their age, gender, or location. The law also prohibits certain kinds of pop-up advertising on websites that are deemed to be directed to or primarily aimed at minors. Additionally, certain kinds of web advertising that uses “click-through” modes of introducing advertisements could be considered deceptive and prohibited in California. In general, any online advertising that makes false, misleading, or deceptive claims, or is likely to confuse children, is likely to be prohibited in California. Additionally, any online advertising that is deceptive or uses a method of “click-bait” (creating false or misleading headlines or other content in order to generate more clicks) to attract viewers may be prohibited as well. Businesses and website owners should also take caution when using “spyware” or similar methods to collect information about internet users for their advertising purposes, as this may be illegal in California.

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Are there any laws that forbid certain kinds of online advertising?

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