Are there any regulations or laws related to advertising alcoholic beverages?

Yes, there are laws and regulations that relate to advertising alcoholic beverages in California. These laws are generally found in the California Alcoholic Beverage Control Act and in state regulations. In general, any advertising for an alcoholic beverage must not be false, deceptive, or misleading. The advertisement must also not target minors, be overtly sexual, or make any health claims. The advertisement must also clearly state that alcohol should be consumed responsibly and that it should only be consumed by those who are 21 years of age or older. Furthermore, any advertising must list the alcoholic beverage’s brand name, state of origin, and must also include a statement that reads: “Government warning: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems." Finally, the advertisement must not include any language that implies or encourages illegal or irresponsible consumption of alcohol or any language that encourages minors to purchase or consume alcoholic beverages. In addition, any advertising that appears in broadcast media must include the statement: “Alcohol beverage consumption is a major health concern." Overall, California has specific laws and regulations that regulate the advertising of alcoholic beverages in order to prevent underage consumption and related health risks. Therefore, it is important that those who advertise alcoholic beverages in California are aware of these laws and regulations.

Are there any regulations or laws related to advertising alcoholic beverages?

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