What are the FTC rules on advertising to children?

The Federal Trade Commission (FTC) has specific rules in place to ensure that advertisements to children are fair and truthful. These rules apply to any company doing business in Pennsylvania that is advertising to children under the age of 12. The FTC requires that any advertisement to children must be clear, accurate, and not misleading. Companies must ensure that there is enough evidence to back up any claims they make in the advertisement. They must also be sure that the advertisement does not contain any false information or exaggerations. The FTC also requires that any advertisement cannot be unfair or deceptive. This means that any advertisement must be truthful and not take advantage of the audience by trying to get them to buy something they do not need. In addition, the FTC requires companies to make sure that any advertisement to children is appropriate for the age group it is intended for. This means that companies cannot make claims in their ads that are too complicated for children to understand. The FTC also regulates how companies advertise to children online. Companies must make sure their websites and online ads are secure and do not store private information from children. Overall, FTC rules help to ensure that any advertising to children in Pennsylvania is fair and truthful. Companies must be sure to follow the rules in order to avoid any legal repercussions.

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What are the FTC rules on advertising to children?

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