How can advertisers avoid false advertising lawsuits?

Advertisers can avoid false advertising lawsuits by ensuring that any claims made in their advertisements are accurate and substantiated. This includes providing proof that any products are of a certain quality, advertisements are not misleading, any performance claims are valid, and that any comparisons made to other products or services are valid. Advertisers should also make any disclaimers regarding health or safety features of their products clear and visible. Furthermore, before making any claims in an advertisement, companies should ensure that the claims do not conflict with any applicable laws in California. This includes any laws related to deceptive advertising, it is important for companies to be aware of any regulations that could be applicable to their particular advertisement. Finally, companies should always have a lawyer review all advertisements before releasing them, to ensure that the claims in the advertisement are legal and do not have the potential to be misleading. This will help to ensure that advertisers are not exposed to any lawsuits related to false advertising.

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How can advertisers avoid false advertising lawsuits?

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