What are the requirements for advertising to people with disabilities?

In California, businesses must follow laws about advertising to those with disabilities. Companies must ensure that people with disabilities have an equal opportunity to receive the same benefits, services, and opportunities as everyone else. This includes access to advertising. Businesses must provide accessible advertising. This includes providing audio descriptions to images, captioning for videos, and making sure that a person with disabilities can fully understand the advertisement. Online advertisements should be designed so that they are easily readable by a screen reader, and signs with braille should be provided. Businesses must also make sure that the advertisements are accessible to people with physical disabilities. This may mean providing larger print, or including tactile overlays or tactile-audio messages. In addition, businesses are required to provide additional services to people with disabilities if those services are necessary for them to access the advertisement. For example, they may need to provide a sign language interpreter or provide instructions in Braille. Finally, businesses must provide access to their customer service and sales staff that are knowledgeable about the website or product being advertised.

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What are the requirements for advertising to people with disabilities?

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