Are there any limits on the advertising of medical marijuana products?

Yes, there are limits on the advertising of medical marijuana products in the state of Virginia. Per the Virginia Board of Pharmacy, all advertisements for medical marijuana products must include the Board’s “Authorization for Use of Medical Cannabis” language on every advertisement. This language includes information about the side effects, contraindications and risks associated with medical marijuana use. Furthermore, advertising of medical marijuana must not use language or symbols showing a recreational use of marijuana. This means that any advertisement of medical marijuana products in Virginia must be educational and not recreational in nature. Additionally, advertising of medical marijuana products may not include false or misleading information, and must include a “Not for Retail Sale” disclaimer. The advertising must also make clear that the product cannot be sold or used in Virginia without a valid authorization from the Board of Pharmacy. This ensures that the advertising of medical marijuana products is used responsibly and strictly for its medicinal purposes. Lastly, advertising of medical marijuana products must comply with all applicable laws and may not contain any images of persons under the age of 21. Advertising of medical marijuana products is further subject to the applicable regulations of local media outlets, such as television and radio stations. All forms of advertising that contain medical marijuana product must be submitted for approval prior to its release.

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